Located on Crown, Level G

Smiggle, Australia's hottest stationery brand, was born in 2003 when its founder noticed a gap in the market for colourful, fun, fashion-forward stationery. The first Smiggle store opened in South Yarra, Melbourne, and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special space. The concept took off and the company soon hit 20 stores, where it caught the eye of the Just Group - Australasia's most exciting fashion & apparel retailer. Smiggle joined the strong portfolio of brands at the Just Group in August 2007 and has not looked back since!